Spotify users streamed over 600 billion minutes of Taylor Swift
That’s about 1.1 million years of listening… basically since dinosaurs.
Which is wild considering half those listeners swear they “don’t even like her like that.”
Spotify Wrapped dropped - and it’s the biggest free marketing campaign in the world.
Puma is struggling, and now Chinese giants are circling for a possible takeover.
Wellness trends are shifting - from blood-donation perks to Gen Z running clubs and non-alcoholic beer going mainstream.
1. Spotify Wrapped: Our Annual Personality Test
Spotify Wrapped 2025 is here — time to find out if you’re the “I only listen to niche artists” type or secretly in the top 0.01% of Taylor Swift listeners.
Here’s why Wrapped is such a big deal:
Spotify drops it every December, and the entire internet turns it into a flex.
Apple Music, YouTube Music, and even Amazon try to copy it, but Wrapped still wins every year.
Premium users are Spotify’s money-makers — they’re only 1/3 of the user base, but make 94% of profit.
Wrapped is free for everyone, meaning 446 million extra people post Spotify ads without being paid.
This year, Spotify is pushing AI-powered features, like personalized summaries of your five “most iconic listening days.”
Translation:
Wrapped is a giant loyalty machine.
Spotify gets the marketing, users get the bragging rights.
2. Puma’s Tough Year
Puma’s stock tanked over 50% this year — so now brands like Anta, Li Ning, and Asics are thinking about buying it.
Why?
Puma’s struggling to keep up with newer running brands like On and Hoka.
Sales dropped. Inventory piled up. The company lost ~$330 million over the last year.
Even with one hit shoe (the Fast-R), Puma is stuck between:
not discounted enough to compete,
not premium enough to win.
The goal is to bounce back by 2027.
But right now? They need a miracle… or a buyer.
